Get your own ad
on television
Jon Sneider · Wild Gravity · 105 14th Ave, Seattle
“How will
we know if
it worked?”
What I asked the agency. Before we spent a dollar.
think so.”
A media team of twenty. An agency with hundreds. Billions in media spend.
That was still the answer.
That's not
good enough.
You should know how it worked. Not just whether it did. And you should know before it launches.
I'm Jon
Sneider.
President and founder of Wild Gravity. A creative production agency actively disrupting the ad industry.
Founded on one principle: it costs way too much and takes way too long to make ads the traditional way.
I was
“the client.”
Over a billion dollars of campaigns, with many of the best agencies in the world. They're big, bloated, slow, and expensive.
There's a better way
to do this.
Straight to
production.
More of the work: wildgravity.net/reel
Streaming passed
cable and broadcast
combined.
And almost nobody is paying attention.
It works like digital because it is digital. Buy it on a website. Target exactly who you want. Know exactly who responded. About the same cost as Meta.
Three things.
The Creative
Conversion Formula
Response-Engineered Advertising
Three things have to be true.
You have to
turn it off.
Not because it isn't working. Because your sales team can't keep up with the leads.
It happened
to Unlock.
Their first commercial. They had to call their media agency and turn it off.
You'll see it in a few minutes. First, why it worked.
The Five
Magic Metrics.
The big agencies
don't care about this.
They're not in the business of selling your product.
Let's talk about
insurance.
An intangible commodity. Almost no real differentiation. And they spend a fortune on media, so you've seen all of it.
Which makes it the cleanest test there is. Same product. Same price. Different ad.
Let's rate
all three.
Three ads. Five metrics. You call the scores.
“Sure. But will
it work for me?”
It will. I just made and ran my own TV ad at small business prices. You'll see it this afternoon.
The cheat code.
Rapid Concepting
Method
Steal Like an Artist
A formula's great.
But you need a
concept.
It's the thing agencies charge the most for, take the longest to do, and get backwards.
What do ad
agencies actually
sell?
They sell
more ads.
Your ad is their sales collateral. Which means the real goal is often an award, because awards bring the next client.
They chase one
metric and drop
the other four.
All the originality and breakthrough in the world. No product recall, no message, no offer.
One out of five. You just learned to score that in thirty seconds.
Start with what
already worked.
Agencies try so hard to hit one metric. You don't have to. Find the tried and true bit that already converts, then put a fresh spin on it.
It doesn't have to be complicated to hit all five. Two reasons this works.
We like things
that are like things
we already like.
It's why cover songs work. All music, all art, all movies are derivative. There's nothing wrong with that.
The Odyssey is the oldest story there is, and it's still converting.
An hour.
Not six weeks.
And people love them, because it's what their subconscious was already expecting.
Is there a bit already
working in your category?
There's only
100 bits.
Like the 36 plot types of movies. Big enough to look infinite. Small enough to work from.
Now get
it seen
The vehicle, and the proof
Now what?
You can put it on social and hope it goes viral. That's about a one in a million shot, and a straight up ad is worse than that.
Meta turned into
a knife fight.
What used to be easy is complicated and expensive. ROAS is no guarantee anymore.
There's one channel where businesses are reporting two to three times the response.
TV is the
new digital.
Female CMOs, two kids,
who ski, $300K household
income, watching the
Mariners game.
Not everyone watching the game. Those households, and nobody else.
So where
does that
leave you?
Questions
for you.
for your own business in six weeks.
On television. Laser targeted.
Driving leads for about what
you spend on Meta.
Would you want that?
The Creative
Construction
Program.
Working sessions.
Not lectures.
Every week we sit down as a group and build your ad, one stage at a time. Till it's finished. And if you build it with us, till it's produced, trafficked, and on air.
Everybody in the room builds a real ad.
A finished ad.
Running on
television.
Not a template. Not a plan. Your ad, response engineered with you, made, and on air.
Six weeks.
Simple is fast.
Complex isn't.
A simple spot
Under two weeks to make. Produce and buy media with us and you're on television inside forty five days.
Something bigger
Location shoots, talent, animation, heavy visual effects. Longer than two weeks. That's just true.
When we quote your spot in week four, we'll tell you which one yours is.
Who this is for.
It's for you if
You've got something that's ready to sell, or already selling, and you want more of it. You'll do the work between sessions. And you want to actually understand this, not hand it to somebody.
It isn't if
You want an ad handed to you with no involvement. You aren't ready to spend anything on media. Or you want somebody to guarantee you a result.
My team told me it should be a lot more than that.
A commercial in a box.
Our studio builds all of this between sessions. You leave with it whether you produce with us or not.
Once, ever. Because you're the founding group.
What I want back.
This is the founding members group.
