/* ============================================================
   HACKING ADVERTISING LIVE — presentation design system
   Aug 13 2026 · Wild Gravity, Seattle
   ============================================================ */

@font-face{font-family:'Bebas';src:url('fonts/BebasNeue-Regular.ttf') format('truetype');font-weight:400;font-display:block}
@font-face{font-family:'Verlag';src:url('fonts/VerlagBook.otf') format('opentype');font-weight:400;font-display:block}
@font-face{font-family:'Verlag';src:url('fonts/VerlagBold.otf') format('opentype');font-weight:700;font-display:block}
@font-face{font-family:'Verlag';src:url('fonts/VerlagBlack.ttf') format('truetype');font-weight:900;font-display:block}
@font-face{font-family:'Verlag';src:url('fonts/VerlagLight.ttf') format('truetype');font-weight:300;font-display:block}

:root{
  --ink:#080808;
  --ink-2:#141414;
  --ink-3:#1e1e1e;
  --cream:#F2EDE4;
  --cream-dim:#a8a29a;
  --red:#D93A1A;
  --gold:#C9A84C;
  --rule:rgba(242,237,228,.14);
}

*{margin:0;padding:0;box-sizing:border-box}
html,body{height:100%;background:#000;overflow:hidden;font-family:'Verlag',system-ui,sans-serif}

/* ---------- stage: 1920x1080 canvas scaled to fit ---------- */
#stage{position:fixed;inset:0;overflow:hidden}
#deck{width:1920px;height:1080px;position:absolute;left:50%;top:50%;transform-origin:0 0}

.slide{
  position:absolute;inset:0;
  background:var(--ink);color:var(--cream);
  opacity:0;visibility:hidden;
  transition:opacity .35s ease;
  overflow:hidden;
}
.slide.on{opacity:1;visibility:visible}
.slide.on .rise{animation:rise .55s cubic-bezier(.2,.7,.3,1) both}
.slide.on .rise:nth-child(2){animation-delay:.06s}
.slide.on .rise:nth-child(3){animation-delay:.12s}
.slide.on .rise:nth-child(4){animation-delay:.18s}
@keyframes rise{from{opacity:0;transform:translateY(26px)}to{opacity:1;transform:none}}

/* ---------- staged reveals ----------
   Add class "frag" to anything that should appear on a keypress instead of
   with the slide. Arrow right walks them, then advances. Down arrow skips.  */
.frag{opacity:0;transform:translateY(20px);transition:opacity .38s ease,transform .38s cubic-bezier(.2,.7,.3,1)}
.frag.shown{opacity:1;transform:none}
/* dim rather than hide, for list rows where the layout must not jump */
.frag.hold{opacity:.13;transform:none}
.frag.hold.shown{opacity:1}
.fragdots{position:absolute;right:120px;bottom:52px;font-size:17px;letter-spacing:.18em;
  color:rgba(242,237,228,.28);font-weight:700}

/* ---------- shared furniture ---------- */
.pad{position:absolute;inset:0;padding:104px 120px 152px;display:flex;flex-direction:column}
.kicker{
  font-family:'Verlag';font-weight:700;font-size:22px;letter-spacing:.22em;
  text-transform:uppercase;color:var(--red);margin-bottom:34px;
}
.kicker.gold{color:var(--gold)}
.kicker.dim{color:var(--cream-dim)}

h1{font-family:'Bebas';font-weight:400;font-size:190px;line-height:.84;letter-spacing:.008em;text-transform:uppercase}
h2{font-family:'Bebas';font-weight:400;font-size:132px;line-height:.88;letter-spacing:.01em;text-transform:uppercase}
h3{font-family:'Bebas';font-weight:400;font-size:82px;line-height:.94;letter-spacing:.012em;text-transform:uppercase}
.red{color:var(--red)}
.gold{color:var(--gold)}
.dim{color:var(--cream-dim)}

p.body{font-size:36px;line-height:1.42;font-weight:400;max-width:1180px;color:#ded8ce}
p.lead{font-size:46px;line-height:1.34;font-weight:400;max-width:1280px}
.small{font-size:24px;line-height:1.5;color:var(--cream-dim)}

.rule{height:2px;background:var(--rule);margin:44px 0}
.spacer{flex:1}

/* slide chrome */
.chrome{position:absolute;left:120px;right:120px;bottom:52px;display:flex;justify-content:space-between;
  font-size:19px;letter-spacing:.16em;text-transform:uppercase;color:rgba(242,237,228,.34);font-weight:700}
.slide[data-nochrome] .chrome{display:none}

/* ---------- full-bleed ---------- */
.bleed{position:absolute;inset:0}
.bleed img{width:100%;height:100%;object-fit:cover;display:block}
.scrim{position:absolute;inset:0}
.scrim.left{background:linear-gradient(90deg,rgba(8,8,8,.94) 0%,rgba(8,8,8,.82) 38%,rgba(8,8,8,.15) 78%,rgba(8,8,8,0) 100%)}
.scrim.left.deep{background:linear-gradient(90deg,rgba(8,8,8,.97) 0%,rgba(8,8,8,.93) 48%,rgba(8,8,8,.6) 78%,rgba(8,8,8,.38) 100%)}
.scrim.bottom{background:linear-gradient(0deg,rgba(8,8,8,.96) 0%,rgba(8,8,8,.55) 40%,rgba(8,8,8,.05) 100%)}
.scrim.full{background:rgba(8,8,8,.72)}

/* ---------- staccato list ---------- */
.stack{display:flex;flex-direction:column;gap:0}
.stack div{
  font-family:'Bebas';font-size:76px;line-height:1.06;letter-spacing:.014em;text-transform:uppercase;
  padding:14px 0;border-bottom:1px solid var(--rule);
}
.stack div:last-child{border-bottom:0}
.stack.tight div{font-size:60px;padding:10px 0}

/* ---------- numbered metric rows ---------- */
.metrics{display:flex;flex-direction:column;gap:0;margin-top:16px}
.mrow{display:grid;grid-template-columns:120px 1fr;align-items:baseline;gap:30px;
  padding:20px 0;border-bottom:1px solid var(--rule)}
.mrow:last-child{border-bottom:0}
.mnum{font-family:'Bebas';font-size:82px;line-height:.9;color:var(--ink);
  -webkit-text-stroke:2px rgba(242,237,228,.42)}
.mrow.live .mnum{color:var(--red);-webkit-text-stroke:0}
.mname{font-family:'Bebas';font-size:66px;line-height:.98;letter-spacing:.012em;text-transform:uppercase;color:rgba(242,237,228,.42)}
.mrow.live .mname{color:var(--cream)}
.mdesc{font-size:26px;color:var(--cream-dim);margin-top:6px;max-width:960px}
.metrics.compact .mrow{padding:12px 0}
.metrics.compact .mnum{font-size:70px}
.metrics.compact .mname{font-size:54px}
.metrics.compact .mdesc{font-size:24px;margin-top:2px}

/* ---------- future-pace band ---------- */
.fp{position:absolute;left:0;right:0;bottom:0;background:var(--red);
  padding:38px 120px;display:flex;align-items:center;gap:30px}
.fp .tag{font-family:'Bebas';font-size:34px;letter-spacing:.14em;color:rgba(8,8,8,.62);white-space:nowrap}
.fp .txt{font-size:31px;line-height:1.3;color:#fff;font-weight:400}
.fp .sn{margin-left:auto;font-size:19px;letter-spacing:.16em;color:rgba(8,8,8,.5);font-weight:700;white-space:nowrap}
/* the future-pace band owns the bottom of the slide — chrome would collide */
.slide:has(.fp) .chrome{display:none}
/* slides with a future-pace band need clearance above it */
.slide:has(.fp) .pad{padding-bottom:220px}

/* ---------- stat ---------- */
.stats{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid var(--rule)}
.stat{padding:52px 44px 52px 0;border-right:1px solid var(--rule)}
.stat + .stat{padding-left:44px}
.stat:last-child{border-right:0}
.statnum{font-family:'Bebas';font-size:158px;line-height:.86;color:var(--gold)}
.statlab{font-size:26px;color:var(--cream-dim);margin-top:16px;line-height:1.35;max-width:400px}

/* ---------- teardown ---------- */
.td{position:absolute;inset:0;display:grid;grid-template-columns:1fr 620px}
.td .screen{position:relative;background:#000;display:grid;place-items:center;overflow:hidden}
.td .screen .ph{
  width:78%;aspect-ratio:16/9;border:2px dashed rgba(242,237,228,.28);border-radius:4px;
  display:grid;place-items:center;text-align:center;padding:40px}
.td .screen .ph span{font-family:'Bebas';font-size:44px;letter-spacing:.06em;color:rgba(242,237,228,.44);line-height:1.1}
.td .panel{background:var(--ink-2);padding:96px 72px;display:flex;flex-direction:column;border-left:1px solid var(--rule)}
.score{display:flex;flex-direction:column;gap:0;margin-top:28px}
.srow{display:grid;grid-template-columns:1fr 200px;align-items:center;gap:20px;padding:22px 0;border-bottom:1px solid var(--rule)}
.srow:last-child{border-bottom:0}
.slabel{font-family:'Bebas';font-size:40px;letter-spacing:.02em;text-transform:uppercase}
.slabel.dim{color:rgba(242,237,228,.26)}
.bar{height:12px;background:rgba(242,237,228,.12);position:relative;border-radius:99px;overflow:hidden}
.bar i{position:absolute;inset:0 auto 0 0;background:var(--red);border-radius:99px;width:0;transition:width .8s cubic-bezier(.2,.8,.3,1)}
.slide.on .bar i{width:var(--w)}
.bar.good i{background:var(--gold)}

/* ---------- full-bleed clip (teardowns, no side panel) ---------- */
.clip{position:absolute;inset:0;background:#000;display:grid;place-items:center;overflow:hidden}
.clip video,.clip>img{width:100%;height:100%;object-fit:contain;display:block}
.clip .ph{width:72%;aspect-ratio:16/9;border:2px dashed rgba(242,237,228,.26);border-radius:4px;
  display:grid;place-items:center;text-align:center;padding:40px}
.clip .ph span{font-family:'Bebas';font-size:48px;letter-spacing:.06em;color:rgba(242,237,228,.42);line-height:1.1}
/* embedded player. The canvas is exactly 16:9, so the frame fills the slide.
   src is held in data-src and only injected when the slide is showing, so the
   deck doesn't open seven players at once and audio stops when you advance. */
.clip .embed{position:absolute;inset:0;background:#000}
.clip .embed iframe{width:100%;height:100%;border:0;display:block}
.clip .fallback{position:absolute;left:0;right:0;bottom:26px;text-align:center;font-size:19px;
  letter-spacing:.14em;text-transform:uppercase;color:rgba(242,237,228,.30);font-weight:700}

/* ---------- bit cards ---------- */
.bits{display:grid;grid-template-columns:repeat(4,1fr);gap:30px;margin-top:32px}
.bits .ph{aspect-ratio:4/3;border:2px dashed rgba(242,237,228,.22);border-radius:4px;
  display:grid;place-items:center;text-align:center;padding:18px;background:rgba(242,237,228,.03)}
.bits .ph span{font-family:'Bebas';font-size:29px;letter-spacing:.04em;color:rgba(242,237,228,.38);line-height:1.08}
/* typographic card, for bits with no still. Reads as designed, not as a hole. */
.bits .plate{aspect-ratio:4/3;border-radius:4px;display:grid;place-items:center;text-align:center;
  padding:22px;background:linear-gradient(160deg,rgba(242,237,228,.10),rgba(242,237,228,.03));
  border:1px solid rgba(242,237,228,.14)}
.bits .plate span{font-size:24px;line-height:1.32;color:var(--cream-dim);max-width:15ch}
.bits img{width:100%;aspect-ratio:4/3;object-fit:cover;border-radius:4px;display:block}
.bits .bt{font-family:'Bebas';font-size:36px;line-height:1.04;letter-spacing:.014em;
  text-transform:uppercase;margin-top:14px}
.bits [data-video]{cursor:pointer;position:relative}
.bits [data-video]:after{content:'▶';position:absolute;left:50%;top:0;transform:translate(-50%,0);
  width:74px;height:74px;margin-top:calc((100% - 50px)/2 - 37px);
  display:grid;place-items:center;border-radius:50%;
  background:rgba(8,8,8,.62);border:2px solid rgba(242,237,228,.85);
  color:#F2EDE4;font-size:28px;padding-left:5px;pointer-events:none}
/* cards are equal height, so pin the play bar to the bottom of each one.
   Otherwise a two-line label pushes its bar lower than its neighbour's. */
.bits > div{display:flex;flex-direction:column;height:100%}
.bits > div > img,.bits > div > .plate,.bits > div > .ph{flex:0 0 auto}
.plays{display:flex;gap:10px;margin-top:auto;padding-top:12px;flex-wrap:wrap}
.plays button{font-family:'Verlag';font-weight:700;font-size:17px;letter-spacing:.08em;
  text-transform:uppercase;color:var(--cream);background:rgba(242,237,228,.09);
  border:1px solid rgba(242,237,228,.28);border-radius:3px;padding:9px 13px;cursor:pointer}
.plays button:hover{background:var(--red);border-color:var(--red);color:#fff}

/* ---------- click-to-play lightbox ---------- */
#lightbox{position:fixed;inset:0;z-index:80;background:rgba(4,4,4,.94);
  display:none;place-items:center}
#lightbox.on{display:grid}
#lightbox video{width:min(92vw,1600px);max-height:86vh;background:#000;display:block}
#lightbox .close{position:absolute;top:22px;right:28px;font-family:'Verlag';font-weight:700;
  font-size:15px;letter-spacing:.16em;text-transform:uppercase;color:rgba(242,237,228,.5);cursor:pointer}

.bits.five{grid-template-columns:repeat(5,1fr);gap:24px}
.bits.five .bt{font-size:31px}
.bits.five .plate span{font-size:21px}

/* ---------- label + detail list (deliverables, the three strings) ---------- */
.gets{display:flex;flex-direction:column;gap:14px}
.gets div{font-size:25px;line-height:1.32;color:var(--cream-dim);padding-left:30px;position:relative}
.gets div:before{content:'';position:absolute;left:0;top:.55em;width:13px;height:2px;background:var(--red)}
.gets b{color:var(--cream);font-weight:700}
.gets.big div{font-size:31px;line-height:1.34;padding-left:36px}
.gets.big div:before{width:17px;height:3px}

/* ---------- negative / positive flips ---------- */
.flips{display:flex;flex-direction:column;gap:20px}
.flip{border-bottom:1px solid var(--rule);padding-bottom:16px}
.flip:last-child{border-bottom:0}
.flip .neg,.flip .pos{font-family:'Bebas';letter-spacing:.014em;text-transform:uppercase;line-height:1.02}
.flip .neg{font-size:42px;color:var(--red)}
.flip .pos{font-size:42px;color:var(--cream);margin-top:4px}
.flips{gap:16px}
.flip{padding-bottom:14px}

/* two-column deliverables, so eight items stay readable */
.gets.two{display:grid;grid-template-columns:1fr 1fr;gap:16px 60px}

/* ---------- countdown on the closing slide ---------- */
.countdown{font-family:'Bebas';font-size:96px;line-height:1;letter-spacing:.04em;
  color:var(--gold);margin-top:30px}
.countdown.low{color:var(--red)}

/* ---------- venn ---------- */
.venn{position:absolute;inset:0;display:grid;place-items:center}
.venn svg{width:1080px;height:820px;overflow:visible}
.vlab{font-family:'Bebas';font-size:44px;letter-spacing:.02em;fill:var(--cream);text-transform:uppercase;paint-order:stroke;stroke:#080808;stroke-width:9px;stroke-linejoin:round}
.vsub{font-family:'Verlag';font-size:22px;fill:var(--cream-dim);paint-order:stroke;stroke:#080808;stroke-width:7px;stroke-linejoin:round}
.vcore{font-family:'Bebas';font-size:40px;letter-spacing:.03em;fill:var(--ink)}
.vc{opacity:0}
.slide.on .vc{animation:pop .6s cubic-bezier(.2,.8,.3,1) both}
.slide.on .vc.c2{animation-delay:.22s}
.slide.on .vc.c3{animation-delay:.44s}
.slide.on .vcenter{animation:pop .5s cubic-bezier(.2,.8,.3,1) .78s both}
@keyframes pop{from{opacity:0;transform:scale(.9)}to{opacity:1;transform:none}}

/* ---------- section divider ---------- */
.divider{position:absolute;inset:0;display:grid;place-items:center;text-align:center}
.divider .pill{font-family:'Verlag';font-weight:700;font-size:24px;letter-spacing:.28em;text-transform:uppercase;
  color:var(--ink);background:var(--gold);padding:14px 28px 11px;display:inline-block;margin-bottom:44px}

/* ---------- quote ---------- */
.quote{font-family:'Bebas';font-size:124px;line-height:.94;letter-spacing:.012em;text-transform:uppercase;max-width:1520px}
.attrib{font-size:26px;color:var(--cream-dim);margin-top:44px;letter-spacing:.06em;text-transform:uppercase}

/* ---------- logo wall ---------- */
.logos{display:grid;grid-template-columns:repeat(4,1fr);gap:64px 72px;align-items:center;margin-top:56px}
.logos img{max-width:100%;max-height:76px;object-fit:contain;filter:brightness(0) invert(1);opacity:.78}
.logos img.keep{filter:none;opacity:1}

/* ---------- chad card ---------- */
.chad{position:absolute;inset:0;display:grid;place-items:center;background:var(--ink-3);text-align:center}
.chad .box{border:2px solid var(--gold);padding:76px 92px;max-width:1240px}


/* ---------- six-week spine (tighter metric rows) ---------- */
.metrics.six .mrow{padding:8px 0}
.metrics.six .mnum{font-size:58px}
.metrics.six .mname{font-size:46px}
.metrics.six .mdesc{font-size:22px;margin-top:1px}

/* ---------- price ---------- */
.wasline{font-family:'Bebas';font-size:82px;line-height:1;letter-spacing:.03em;
  text-transform:uppercase;color:rgba(242,237,228,.32)}
.wasline s{text-decoration:none;position:relative;display:inline-block}
.wasline s:after{content:'';position:absolute;left:-10px;right:-10px;top:51%;height:7px;background:var(--red)}
.price .lab{font-size:24px;letter-spacing:.2em;text-transform:uppercase;color:var(--cream-dim);
  font-weight:700;margin-bottom:14px}
.price .now{font-family:'Bebas';font-size:290px;line-height:.8;color:var(--red);letter-spacing:.01em}

/* ---------- three-way fork ---------- */
.fork{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:36px;border-top:1px solid var(--rule)}
.fork > div{padding:46px 44px 46px 0;border-right:1px solid var(--rule)}
.fork > div:last-child{border-right:0;padding-right:0}
.fork .n{font-family:'Bebas';font-size:52px;color:var(--gold);line-height:1}
.fork .t{font-family:'Bebas';font-size:60px;line-height:1;letter-spacing:.012em;text-transform:uppercase;margin:12px 0 16px}
.fork .d{font-size:25px;line-height:1.4;color:var(--cream-dim)}
.fork > div.hot .t{color:var(--red)}
.fork > div.hot .d{color:#ded8ce}

/* ---------- QR / call to action ---------- */
.qr{width:420px;height:420px;border:3px solid var(--cream);display:grid;place-items:center;
  background:rgba(242,237,228,.06);text-align:center;padding:30px}
.qr span{font-family:'Bebas';font-size:40px;letter-spacing:.05em;color:rgba(242,237,228,.5);line-height:1.1}

/* ---------- two-column split ---------- */
.split{display:grid;grid-template-columns:1fr 1fr;gap:90px;align-items:start;margin-top:20px}
.split h3{margin-bottom:26px}

/* ---------- deal rows ---------- */
.deal{display:grid;grid-template-columns:1fr 1fr 240px;gap:30px;padding:24px 0;
  border-bottom:1px solid var(--rule);align-items:baseline}
.deal:last-child{border-bottom:0}
.deal .a{font-family:'Bebas';font-size:52px;line-height:1}
.deal .b{font-size:26px;color:var(--cream-dim)}
.deal .c{font-family:'Bebas';font-size:58px;line-height:1;color:var(--gold);text-align:right}
.deal.free .c{color:var(--red)}
.dealhead{display:grid;grid-template-columns:1fr 1fr 240px;gap:30px;padding-bottom:14px;
  border-bottom:2px solid var(--rule);font-size:18px;letter-spacing:.18em;text-transform:uppercase;
  color:rgba(242,237,228,.4);font-weight:700}
.dealhead span:last-child{text-align:right}

/* ---------- presenter notes ---------- */
#notes{position:fixed;left:0;right:0;bottom:0;max-height:42vh;overflow:auto;
  background:#0d0d0d;color:#ded8ce;border-top:2px solid var(--red);
  padding:22px 30px;font-size:16px;line-height:1.55;display:none;z-index:50}
#notes.on{display:block}
#notes b{color:var(--gold);font-weight:700;display:block;margin-bottom:8px;letter-spacing:.12em;text-transform:uppercase;font-size:13px}
#notes ul{margin:8px 0 0 20px}
#notes li{margin-bottom:5px}

/* ---------- overview grid ---------- */
#grid{position:fixed;inset:0;background:#000;z-index:60;display:none;overflow:auto;padding:30px;
  grid-template-columns:repeat(auto-fill,minmax(210px,1fr));gap:14px;align-content:start}
#grid.on{display:grid}
#grid button{aspect-ratio:16/9;background:var(--ink-2);border:1px solid #2a2a2a;color:var(--cream-dim);
  font-family:'Verlag';font-size:12px;text-align:left;padding:12px;cursor:pointer;line-height:1.3;overflow:hidden}
#grid button:hover{border-color:var(--red);color:var(--cream)}
#grid button b{display:block;color:var(--red);font-size:11px;letter-spacing:.1em;margin-bottom:6px}

#help{position:fixed;right:14px;top:12px;z-index:70;font-size:12px;letter-spacing:.1em;
  color:rgba(242,237,228,.3);text-transform:uppercase;pointer-events:none;
  animation:fadehelp .4s ease 6s both}
@keyframes fadehelp{to{opacity:0}}

/* ---------- live QR (real code, needs a light field to scan) ---------- */
.qr.live{background:#fff;border-color:#fff;padding:16px}
.qr.live img{width:100%;height:100%;display:block;object-fit:contain}

/* ---- web version additions ---- */
#nav{position:fixed;right:14px;bottom:14px;z-index:70;display:flex;gap:8px}
#nav button{width:52px;height:52px;border-radius:50%;border:1px solid #333;background:rgba(20,20,20,.85);
  color:#F2EDE4;font-size:34px;line-height:1;cursor:pointer;font-family:'Verlag',system-ui}
#nav button:hover{border-color:var(--red)}
#rotate{display:none;position:fixed;inset:0;z-index:90;background:#080808;color:#F2EDE4;
  align-items:center;justify-content:center;text-align:center;font-family:'Verlag',system-ui;font-size:28px;font-weight:700;padding:40px}
#rotate span{display:block;margin-top:10px;font-size:16px;font-weight:400;color:#9a9a9a}
@media (orientation:portrait) and (max-width:820px){ #rotate{display:flex} }
